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Sitecore Experience Manager

Sitecore Experience Manager

Overview

What is Sitecore Experience Manager?

Sitecore Experience Manager is an enterprise-grade CMS competing with Oracle WebCenter, IBM Web Content Manager and Adobe. It presents a fairly wide and comprehensive swath of inbuilt features. In Sitecore WCM editing takes place from within the page with its…

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Recent Reviews

TrustRadius Insights

Sitecore Experience Manager has been widely adopted by various organizations for its diverse range of use cases. With its efficient …
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Best CMS Product

9 out of 10
May 25, 2021
Incentivized
Implementations have been multi-business unit implementations where the business units across the whole organization and individual …
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Sitecore the Core of our Website

10 out of 10
September 15, 2016
We primarily use Sitecore for marketing our products. Each group is able to update their own content pages, while the web marketing team …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Role-based user permissions (19)
    9.0
    90%
  • Code quality / cleanliness (18)
    9.0
    90%
  • Admin section (18)
    9.0
    90%
  • WYSIWYG editor (19)
    8.0
    80%
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Pricing

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N/A
Unavailable

What is Sitecore Experience Manager?

Sitecore Experience Manager is an enterprise-grade CMS competing with Oracle WebCenter, IBM Web Content Manager and Adobe. It presents a fairly wide and comprehensive swath of inbuilt features. In Sitecore WCM editing takes place from within the page with its inline editor, allowing editors and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Sitecore Experience Manager (Publishing) in 300 seconds

YouTube

Sitecore Experience Manager (Publishing) in 300 seconds +

YouTube

XM Cloud Deploy Demo

YouTube
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

9
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8
Avg 7.7

Web Content Creation

Features that support the creation of website content.

8.4
Avg 7.6

Web Content Management

Features for managing website content

8.4
Avg 7.3
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Product Details

What is Sitecore Experience Manager?

Sitecore Experience Manager is an enterprise-grade CMS competing with Oracle WebCenter, IBM Web Content Manager and Adobe. It presents a fairly wide and comprehensive swath of inbuilt features. In Sitecore WCM editing takes place from within the page with its inline editor, allowing editors and authors to create display rules and content within the context of the page in an integrated process. It allows the creation of blogs, wikis, polls, integrates with social media, and is mobile-accessible for end users so as to provide a varied and tailored environment that is sensitive to visitor characteristics. Localization and regionalization allow the end user to see content in their home language. Analytics track visitor behavior, which aids in the generating of marketing reports and facilitating rule-based targeting. Experience Profiles give a rich understanding of single or groups of similar individuals, to give customer insights. The Sitecore Experience Database contains customer data and can draw additional data from CRM connected to it, for profiling visitors. Sitecore also has an AppCenter, where features can be augmented and expanded.

Sitecore is a paid platform for businesses of all sizes, and pricing varies accordingly with implementation and scale. Its licensing models is based on the number of Sitecore server installations and simultaneous users. When it is implemented as an Intranet pricing varies according to number of employees with access to it.


Sitecore Experience Manager Video

Sitecore Print Experience Manager Introduction

Sitecore Experience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Cascade CMS, Crownpeak CMS, and Elcom Platform are common alternatives for Sitecore Experience Manager.

Reviewers rate Role-based user permissions and Code quality / cleanliness and Admin section highest, with a score of 9.

The most common users of Sitecore Experience Manager are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(130)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sitecore Experience Manager has been widely adopted by various organizations for its diverse range of use cases. With its efficient content management capabilities, authors have been able to easily update and publish site content at any time, resulting in streamlined content management processes. Additionally, Sitecore's ability to host multiple sites on a single instance has led to cost savings on maintenance and license fees.

The analytics features of Sitecore have proven invaluable in tracking visitor engagement and providing out-of-the-box dashboards and reports. This has allowed organizations to gain valuable insights into their website performance and make data-driven decisions. The Webform marketers module has enabled the creation of offline registration pages and seamless integration with external systems, empowering marketers to generate leads and improve customer interactions.

Sitecore's Web Content Management functionality has been highly effective in managing websites, enabling regular updates, new page additions, and edits. The user-friendly interface has made it accessible for non-technical employees to manage content and documents, including marketing and pricing functions. By consolidating assets into a single repository, Sitecore has also improved turnaround times for managing multiple websites.

For digital marketing teams, Sitecore has proven to be an indispensable tool. It has facilitated lead generation forms, product promotions, and event pages, allowing marketers to effectively engage with their target audience. Furthermore, the platform's robustness and ease of use have made it a popular choice across different brands, enabling customization and building custom layers on top of the out-of-the-box code.

In the realm of e-commerce applications, Sitecore has excelled in managing products, partner networks, training, and services. Its seamless integration with backend membership databases has provided users with a smooth experience for event registration and community engagement. Moreover, as a content entry point for websites, Sitecore has offered initial orientation and ongoing support from organizations.

The versatility of Sitecore is further showcased in its ability to address challenges such as updating webpages, customizing web content, and automating SEO requirements. It has allowed businesses to meet their CMS needs while providing the flexibility for customization based on unique business requirements. Both marketing and IT users have relied on Sitecore for editing pages and content on organization websites.

One of the standout features of Sitecore is its ability to deliver contextual marketing and content experiences. This fosters customer loyalty and drives business value by tailoring user journeys based on customer preferences. Through functionalities like A/B testing and personalization, organizations can optimize their customer experiences to increase conversions and build lasting relationships.

Sitecore's collaborative capabilities have

Seamless Integration with External Systems: Multiple reviewers have praised Sitecore Experience Manager for its ability to seamlessly integrate with external systems such as CRM platforms, email platforms, and social platforms. This integration has allowed users to easily create personalized experiences on their websites, enhancing customer engagement and satisfaction.

Robust API for Custom Solutions: Several users have been impressed by the robustness and depth of Sitecore Experience Manager's API. They have found that this feature provides maximum flexibility for developers to implement custom solutions and integrations. This level of customization has enabled businesses to tailor the software according to their specific needs, resulting in a highly adaptable and efficient solution.

Suitability for Enterprise-level Requirements: Many reviewers have highlighted that Sitecore Experience Manager is designed to meet enterprise-level requirements. This indicates that the software can handle heavy loads and perform reliably even in demanding environments. The scalability and reliability of Sitecore Experience Manager make it suitable for high-traffic sites, ensuring a seamless user experience regardless of the volume of traffic or complexity of operations.

Challenging and non-intuitive user interface: Several users have found the user interface of Sitecore to be challenging and not user-friendly, especially when dealing with complex features and functionalities.

Maturing email marketing capabilities: Some users have expressed that the email marketing capabilities of Sitecore are still maturing, with limitations in terms of volume capacity and advanced features.

Difficulty finding suitable e-commerce solutions: Many users find it difficult to determine the most suitable e-commerce solution for their specific business needs among the multiple options offered by Sitecore and its partners.

Attribute Ratings

Reviews

(1-5 of 5)
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Erica Marois | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our team uses Sitecore for all our website content management needs. I work on the editorial team and primarily use Sitecore to publish daily articles and blog posts. Our marketing and product management teams use Sitecore to build lead generation forms, product promotions, event pages, and more. Almost every department in our organization uses Sitecore every day. It's the way we build and store our web content.
  • Storage -- we have a robust website, with hundreds of pages. Sitecore can house it all quite easily.
  • Organization -- I love how easily we can set up a folder based structure for naming conventions, etc. It makes it really easy to find what I need.
  • Ease of use -- it's easy to learn how to use Sitecore. I've used WordPress and Wix in the past. While they feel more modern, I actually think Sitecore is more straightforward for a new user.
  • I wish Sitecore had better staging and publishing options. In the version we currently use, we're unable to preview a post before it goes live.
  • The video embed widget can be a little wonky. I wish the support of multimedia was a bit more robust. This is where a CMS like WordPress gets the edge.
  • From my experience, Sitecore does not work well in Google Chrome. Not a deal breaker, but a little annoying. I have the best luck running Sitecore in Firefox.
I think Sitecore is best suited for very robust, multi-page websites. If you're trying to set up a simple blog, Sitecore is not for you. If you need to build out a website that supports multiple product lines, Sitecore could be a good option. I appreciate the back-end user experience and the level of organization available. E-commerce can be a challenge. If you're looking to sell products from your website and don't have an in-house IT team, you may need to consider a more plug and play option.
Web Content Creation (8)
42.5%
4.3
WYSIWYG editor
70%
7.0
Code quality / cleanliness
60%
6.0
Admin section
N/A
N/A
Page templates
N/A
N/A
Library of website themes
N/A
N/A
Mobile optimization / responsive design
70%
7.0
Publishing workflow
70%
7.0
Form generator
70%
7.0
Web Content Management (5)
58%
5.8
Content taxonomy
90%
9.0
SEO support
N/A
N/A
Bulk management
80%
8.0
Availability / breadth of extensions
60%
6.0
Community / comment management
60%
6.0
Platform & Infrastructure (2)
N/A
N/A
API
N/A
N/A
Internationalization / multi-language
N/A
N/A
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
CMS programming language or framework
N/A
N/A
  • We're able to have unlimited users in Sitecore at any given time. Having 10-12 people making web updates at the same time is helpful during busy seasons.
  • We've published more than 1,400 new articles/blog posts in the past year. And they're all still housed on our website.
  • We've generated an average of 3,600 leads per year by building forms in Sitecore
WordPress and Wix are great solutions for a small business or a solopreneur who's just looking to get a simple website up and running. For larger businesses with more robust content, I think Sitecore offers a bit more flexibility. Wix and WordPress are both really simple to get up and running, but I have found it cumbersome to make changes and grow the sites once they're in place. Sitecore makes it really easy to do both. All in all, it really depends on your needs.
Nancy Martineau | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use sitecore in our Web/Marketing Department to manage our main website and use it with our partner portal for training as well as our e-commerce applications. The CMS manages our products, partner network, training and services.
  • Managing our partner network in many facets of training and selling
  • Intuitive interface for all admin and marketing features
  • Easy content management with the ability to customize for your individual company needs
  • Marketing platform should be better marketed and explained
  • I am very happy with the platform - no complaints
Sitecore Web Content Management is well suited for multiple markets/product lines and product management across websites and addressing many types of customers in different languages.
Web Content Creation (8)
72.5%
7.3
WYSIWYG editor
80%
8.0
Code quality / cleanliness
80%
8.0
Admin section
90%
9.0
Page templates
80%
8.0
Library of website themes
50%
5.0
Mobile optimization / responsive design
80%
8.0
Publishing workflow
80%
8.0
Form generator
40%
4.0
Web Content Management (5)
80%
8.0
Content taxonomy
70%
7.0
SEO support
90%
9.0
Bulk management
80%
8.0
Availability / breadth of extensions
80%
8.0
Community / comment management
80%
8.0
Platform & Infrastructure (2)
75%
7.5
API
70%
7.0
Internationalization / multi-language
80%
8.0
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
CMS programming language or framework
N/A
N/A
  • Positive - tracking, efficiency, and product management
  • Negative - difficult ROI tracking and no customer tracking on a deep page level
Even though sitecore is not an open source program it's offering was valuable enough to make us choose it.
Aaron Branson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
As a Sitecore partner since 2005, we help our customers solve digital marketing challenges by leveraging Sitecore experience platform. We also use the platform ourselves. Sitecore is typically the "hub" of the marketing technology ecosystem in that it provides 1) web content management, 2) multi-channel experience management, 3) user experience optimization/personalization/automation, and 4) rich data to fuel these capabilities and empower marketers. In brief, Sitecore provides a single platform that reaches across many needs without the need to piecemeal many applications together.
  • Open and Scalable Content Management: At its root, the CMS capabilities offer complete customization while maintaining data integrity so that organizations can manage large amounts of content efficiently not just on the web presence but across email, social, mobile and print.
  • Experience Marketing: On top of the CMS foundation, organizations can optimize the experience of their customers through multivariate testing, personalization and engagement automation. This improved experience can also be quantified by the analytics concept of Engagement Value that is baked into all tracked interactions.
  • Application Integration: Sitecore enables organizations to create seamless user experiences across the entire enterprise by making it possible to tightly integrate other applications, whether they be ERP, CRM, E-commerce or any business-specific solutions.
  • Ease-of-Use: This has greatly improved in version 8 but naturally when a platform offers an immense amount of features, the usability becomes more challenging. For those organizations that can truly take advantage of the enterprise-level capabilities, proper training and onboarding (organizational change management) is a must-have in order to see the vision fulfilled.
  • Email Marketing: In particular, the email marketing capabilities are still maturing along with volume capacity. The basics are solid, but the more advanced features still have some caveats in their function. Version 8.2 of Email Experience Manager shows some potential in rounding out the capabilities.
  • E-Commerce: While perhaps not a weakness in technical capability, there are currently multiple e-commerce solutions both directly from Sitecore and from closely-integrated technology partners, making it challenging to determine which is the proper solution for each business situation.
Sitecore is an enterprise-level CXM...not just a CMS. It is a great foundation for the marketing technology stack of an organization that has the resources and need for high-powered experience marketing. For organizations that just need a CMS, it is possible that Sitecore may be overkill. I liken Sitecore to a Ferrari. It is a high-performance machine, but to get the most out of it, you also need a professional driver (i.e. trained users), expert mechanics (i.e. an experienced partner), and invest in regular maintenance and performance tuning.
Web Content Creation (8)
71.25%
7.1
WYSIWYG editor
80%
8.0
Code quality / cleanliness
100%
10.0
Admin section
100%
10.0
Page templates
N/A
N/A
Library of website themes
N/A
N/A
Mobile optimization / responsive design
100%
10.0
Publishing workflow
100%
10.0
Form generator
90%
9.0
Web Content Management (5)
84%
8.4
Content taxonomy
100%
10.0
SEO support
100%
10.0
Bulk management
70%
7.0
Availability / breadth of extensions
70%
7.0
Community / comment management
80%
8.0
Platform & Infrastructure (2)
100%
10.0
API
100%
10.0
Internationalization / multi-language
100%
10.0
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
CMS programming language or framework
N/A
N/A
  • Meaningful Data: Ability to track Engagement Value of visits and details about visitors and integrate with CRM makes it easier to identify how digital marketing is meeting/failing organization's business objectives.
  • Improved Lead Conversion and Customer Retention: Personalized content marketing allows digital marketing teams to effectively be marketing on a 1:1 level on a mass-marketing scale.
  • Centralized Platform Management: Teams require knowledge of fewer systems to conduct digital marketing efforts due to the "all-in-one" nature of Sitecore.
Sitecore provides an incredible amount of capabilities, endless customization and seamless integration. Each customer situation is unique, but in general, these are the driving forces behind the selection.
  • Implemented in-house
  • Multi-Tasking: Ability to be a "power user" and have multiple windows open at once to toggle between tasks
  • Inline Editing: Ability to simply browse to a page, view it and make changes inline in the same manner the website is viewed by end-users
  • Personalizing Content: Ability to create a condition and apply alternate content to be displayed when the condition is true.
  • Reading Analytic Reports: Navigating and intuitively understanding the meaning behind the out-of-the-box reports can be challenging.
  • Managing Forms: In some cases, there are too many potential paths a user can take in creating/inserting/modifying/publishing forms on a page.
Yes
I have been able to access Sitecore via my phone and easily change and publish content. The workflow RSS is a powerful, yet under-utilized mobile capability as well.
With any platform that offers so much capability, usability will naturally be more challenging. Sitecore does an admirable job and made massive strides in version 8, but at some times offers too many ways to achieve the same task allows users to sometimes take a path less efficient than the preferred path.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
In my experience, a marketing department is the main stake holder in choosing a CMS such as Sitecore and relies on Executive and IT leaders approval. The user base is mainly in marketing, development obviously coming from of IT with executive analysis happening in upper management. There are always one-off company's that implement all aspects of the Sitecore CMS such as daily production usage, development and Analysis in IT or marketing .

Marketing benefits are found in daily implementation of public content for absorption or horizontal integration with partners. This can be accomplished by a stable but performance driven IT implementation of a marketing vision. Greatly reducing daily tasks to provide an end company solutions. But this can be said for any correctly implemented CMS product.
  • Solid Technical Mold: The technical side of the product is held together from version to version with a cemented API, development component and Interface. This does NOT include "marketplace" modules and only speaks to official Sitecore supplied and built products.
  • Easy End User Interface: Sitecore relies on a Tree type of explorer interface or a WYSIWYG in site editing experience. If implemented correctly for the specific company a user will be proficient very quickly.
  • Scaling and Performance: Even despite following best practices from Sitecore, Microsoft and development community an IT department can produce a successful website. The base rendering engine, end user tools and content delivery system will hide an enormous amount of bad design and coding before being noticed by management and web users.
  • Analytics Bundled or Third Party: Bundled analytics system is very difficult to implement. But this is not entirely a systems problem but due in large part to the comparison to data from other already implemented, used and trust systems. Also implementation is likely put aside or given less priority due to focus on difficult website requirements, which is understandable. There is a gap in training and early inclusion of company analytic and optimisation departments. Sitecore has rebranded and drastically modified this DMS, OMS and Experience over and over out of frustration of low adoption.
  • Core Database Exclusion: A certified developer is trained to use the system entirely through the provided official API's and content tree. Complex business requirement such as e-commerce and user to user interaction can be forced into tree structures and implemented with out-of-box API's, There are instances this fails and a more complex systems integration is needed, which becomes a better fit but in hind site make a Sitecore CMS expensive and unjustified.
  • Page Editor is a powerful tool for editing content within a more user friendly environment but is not intended as an end all solution for all editing needs.
"Does my specific business fit within the Sitecore CMS toolset for my day to day users, developers and analytic's consumption."
Moreover, does the purchase, initial learning curve, development and analytic needs require Sitecore's large foot print?
1) Does my company require a robust content delivery system. How complex are my workflow requirements. How much data does my companies website really have including physical and virtual assets.
2) How important is a enterprise rendering engine. How much confidence do I have in my IT department.
3) Will a complex analytic's system really be implemented and used.
4) How much integration with other system will there be, taking the load off Sitecore.
Web Content Creation (8)
61.25%
6.1
WYSIWYG editor
80%
8.0
Code quality / cleanliness
70%
7.0
Admin section
80%
8.0
Page templates
80%
8.0
Library of website themes
N/A
N/A
Mobile optimization / responsive design
50%
5.0
Publishing workflow
80%
8.0
Form generator
50%
5.0
Web Content Management (5)
76%
7.6
Content taxonomy
80%
8.0
SEO support
50%
5.0
Bulk management
100%
10.0
Availability / breadth of extensions
70%
7.0
Community / comment management
80%
8.0
Platform & Infrastructure (2)
80%
8.0
API
70%
7.0
Internationalization / multi-language
90%
9.0
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
CMS programming language or framework
N/A
N/A
  • ROI depends so much on implementation. Its would be difficult to comment in a positive or negative regarding CMS product to direct ROI. A non-technical user would be surprised at what a basic installation of Sitecore looks like. "Hello World" comes to mind. With that in mind we can look at two things, Sitecore Support and Sitecore Partners.
  • Certified Internal Developers and Sitecore Support: This depends on the qualifications of your existing departments regarding implementing a enterprise CMS. No experience to some experience, this is a no brainer, rigorously vet top and middle partners and hire one to lead this effort. If your experienced still hire a partner and vet them but hire a middle to small partner and have them help, not lead.
  • "Sitecore Window": You could equate Sitecore in some implementation as throwing expensive parts at a car problem. If your business requirements and data consumption needs are not within this cost window then in the end on paper it will be difficult to see ROI or that there just wasn't a return. Then it will be time to look at other lower cost alternatives The initial cost is just the start. Over engineering and expensive horizontal integration partners can cost someone a promotion or job.
  • If your content workflows are complex, sites rendering data requirements are large and performance and scalability are paramount. Sitecore should be in your top 3.
Every product has a cost window it fits in. Umbraco is perfect for small to mid-enterprise implementations. However Sitecore is more stable from a developement standpoint.
July 07, 2015

Sitecore

Score 10 out of 10
Vetted Review
Verified User
Sitecore is a global software company committed to developing products that solve real world problems and deliver demonstrable results. Their customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Sitecore is at the core of our digital cloud service offerings – allowing us to build enterprise scale solutions for clients to implement, run and manage their entire digital strategy, from web > mobile > social > marketing automation.
  • Marketing Automation
  • Personalization and Relevance
  • Web Content Management
  • Web Engagement Marketing
  • Predictive Analytics
  • Not a product for smaller companies
  • blog
  • e-commerce
Build enterprise scale solutions for clients to implement, run and manage their entire digital strategy, from web > mobile > social > marketing automation. With this new emphasis on personality as a key brand attribute, traditional “mind-share branding” has given way to that of “cultural branding”. The object is to create compelling brand-related experiences that build on real activities rather than mental associations.
Web Content Creation (5)
78%
7.8
WYSIWYG editor
70%
7.0
Code quality / cleanliness
80%
8.0
Admin section
90%
9.0
Publishing workflow
70%
7.0
Form generator
80%
8.0
Web Content Management (1)
100%
10.0
Availability / breadth of extensions
100%
10.0
Platform & Infrastructure (2)
100%
10.0
API
100%
10.0
Internationalization / multi-language
100%
10.0
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
CMS programming language or framework
N/A
N/A
  • Expanding Online Community
  • Generating Higher Demand
  • Engaging Your Audience
Sitecore is an enterprise level web CMS It's very extensible, has a lot of developer/community support, and is very developer friendly. The structure of content is based on a tree of nodes with parent-children relationships. Sitecore is well known in the WCM community as a leader in content management.
Sitecore is an enterprise level web CMS It's very extensible, has a lot of developer/community support, and is very developer friendly. The structure of content is based on a tree of nodes with parent-children relationships. Sitecore is well known in the WCM community as a leader in content management.
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
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